Entry #5

 

Not So Helpful Technology Commercial Analysis

This ad begins with images of a common experience of having problems with internet Wi-Fi.  It shows several common household things that are connected to the internet and are glitching.  After our lockdown from Covid this is a familiar feeling for most who have had to rely on the internet for everyday things.  So many of us have had to work or attend school via online meetings.  I believe most of us have experienced glitching internet connections during this time. 

This commercial is aimed at an ever-growing number of people who are using smart home technology to make life more convenient.  It makes you consider how reliant we are on this technology and the possibilities of what can go wrong with them because of connectivity issues. 

At the end of the ad has a family coming home from vacation to find this technology has malfunctioned and caused damage to their home.  Most Americans go on vacations and experience this worry in some form or another.  When the couple crashes into the garage door because the internet glitches you can sympathize with them.  Coming home from a trip is suppose to be a relief and this is the last thing you would want to happen.  It makes you realize how important home and auto insurance is.   

"Mayhem Smart Home :30 | Allstate." Youtube, 5 Jan. 2023, www.youtube.com/watch?v=SSnd0Dd6Q-8. 
     Accessed 12 Mar. 2023.